So, you’ve written a book. You’ve done the editing and the rewriting. It’s in the hands of a publisher. Job done. Right? Wrong.
No, your job is about to take on whole new world. Welcome to marketing and publicity, the business end of the publishing industry. Perhaps in some Publishing Utopia you can just focus on your creativity, your artistic endeavour, but here on Planet Earth, it doesn’t work that way. Not if you do actually want to be published. I’m not going to get involved in self=publishing here, because I know nothing about it, but I suspect it’s no different.
For the last few weeks I have been busy finessing the cover of my novel, The Wardrobe Girl. The artwork and ‘look’ was done in-house by Random Books Australia, briefed by my publisher, Bev Cousins. This included writing the back cover copy, my bio and finding the best filmic image to place the book in its world of a TV soap opera.
The Front Cover was a very pleasant surprise, once I got my head around the pink typeface, I was delighted. If you’ve ever spoken to an author, or listened to an author at a writers’ festival, you may have heard the horror stories about covers they hate being imposed on them. But I loved that the girl in the image has an intelligent, curious, slightly cheeky expression and I loved the film set paraphernalia. It has the visual quality and feel of a film poster, which is perfect. Be ready, for a strange experience here – you will see your name on the cover of the book. It’s the most wonderful feeling of surreal disbelief and butterflies of joy.
The back cover copy is so important too. Once the reader/buyer picks up your book because the cover is so wonderful, this could be their first introduction to your book and once they’re holding it you want them to keep a tight hold of it until they part with their cash and take it home to read. It needs to intrigue, pique the interest and reflect the tone/style of the novel. You don’t want them putting back on the shelf because they’ve decided it sounds to highbrow when a holiday read is what they’re after and vice-versa. This is surprisingly tricky to pull off, so be prepared and practise!
I was lucky that the ‘shoutout line’ on the cover was perfect, so I didn’t need to worry about that. But again, be prepared. Your publisher may send through something you hate, or may need a bit of tweaking.
And of course the most psychologically damaging part of the whole exercise – the author shot. My book is very much a genre novel – chick-lit, to be precise. so my brief was ‘warm and inviting, friendly, big smile. I confess, I pulled out the big guns. I employed a professional photographer, the talented Angela Pelizzari, and make-up artist to the stars of TV, Trinity Raine. It was so worth it. they made the whole experience relaxing and comfortable. Don’t try to scrimp by here – your mugshot will be on the back cover of your book forever! And you don’t want to scare the punters away either.
I sent off about half a dozen shots for Bev to choose and within a couple of days the finalised cover appeared in my inbox. there on the back cover was my photo! If I was excited seeing my name, it pales in comparison to the overwhelming reality check of me looking out from the back cover of the book. My book. It was about now I became a little teary.
But that’s just the cover. I have created a Facebook Author Page and the hashtag #TheWardrobeGirl on Twitter and I’m helping design the Chapter Openers with my in-house editor, Anne Reilly.
But the writing goes on. By the end of this month the copy edit will arrive and I’ll have a couple of weeks to work through that, before it’s returned for a final copy edit. And then it’s off to the printers by the end of December.
Stay tuned, as they say, the next few months could be pretty hectic!
PS this blog post is also a shameless piece of self-promotion for my book!